Best Copywriting
Services Marketplace - I Will Write Professional Content for Business/Academic
Needs (2500 words) I Will Write A Professional Article Or Essay Or Blog Post
(Upto 2000 words)
It's not hard to prove that the right copywriting services
can have a very positive impact on business results. But if you choose the
wrong copywriter, you may end up paying a good deal of money for a very
mediocre or even a poor outcome.
Many people put up a website and call themselves freelance
copywriters, but unfortunately that's no guarantee they have a real
understanding of how to develop copy that drives real-world business goals.
So, how do you decide which copywriter will be able to
provide you with effective copywriting services?
In my opinion, it's as simple as asking the right
questions! Copywriting Services Marketplace
1.) Do you have any professional experience
as a copywriter? You'd be amazed at how many people will respond in
the negative. In my opinion, the fact that someone hasn't worked as a
professional copywriter on the company payroll doesn't necessarily guarantee
they'll be a poor choice. However, it's more likely someone who has been paid
over time by a company has had to prove their worth in the marketplace.
Consider it playing the odds. I'll be the first to admit there are fantastic
self-taught writers out there, but there are many more who are, frankly,
terrible.
2.)Do you have any experience in my particular
field? Once again, I wouldn't disqualify someone immediately if they
answer 'no'. A good copywriter researches, plans and then presents the right
information to the audience. By no means is specific experience mandatory, but
if someone does have experience writing for your field, I'd lean toward that
candidate. I would say there is one exception where I probably wouldn't hire a
copywriter that didn't have a specific background and that's in a highly
technical or especially complex field.
3.) Do you have testimonials? This
is a big one and assuming you're in business, I'm sure you understand. If a
professional hasn't been able to solicit any testimonials from satisfied
clients, I'd be very hesitant about hiring him or her. The fact is, it's easy
for someone to brag about how great they are. I'm much more impressed when
someone else is putting their reputation on the line by endorsing a certain
service provider.
4.) Can you show me some samples? Similar
to testimonials, samples provide real credibility in my eyes. It means the person
you're speaking to actually has work they're proud to show. Ask them if they
have any samples that are in line with the project you'd like them to complete.
Some writers are specialists and others simply don't have any experience in the
particular type of writing you may require. For example, there's a significant
difference between writing a case study and a short email blast.
Simply asking a few brief questions can give you a whole
heap of information about your prospective copywriter. It will potentially save
you a great deal of time, frustration and money. Good luck in your search for
the right Copywriting Services Marketplace!
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